Sheet metal being laser-cut on the Jaguar Sign production floor in Chengdu

About Jaguar Sign

Making signs in Chengdu since 1998.

Exporting worldwide as Jaguar Sign since 2014 — supplying resellers, distributors, and sign shops in 120+ countries.

20+

Years team experience

12,000m²

Factory floor

120+

Staff

120+

Countries served

01Company Story

The Jaguar Sign factory on West District Avenue in Chengdu, signed BRANDNEW SIGN EXPRESS, the 1998 business behind the export company

We started in 1998 as a single storefront sign shop in Chengdu, and grew — one order at a time — into one of Sichuan's established sign manufacturers.

In 2014 we founded Jaguar Sign as our export arm. Today 120+ people design, fabricate, and ship signage from a 12,000m² factory to resellers, distributors, and sign shops in 120+ countries.

Everything is made on our own floor — design, materials, fabrication, and packing. See how the factory works →

The Name & The Mark

Oracle bone script — the earliest Chinese characters.

Our Chinese name, 甲骨文 (jiǎgǔwén), is the term for oracle bone script — the earliest known Chinese writing, carved into bone and shell more than 3,000 years ago.

Arrow
The signage industry
Jaguar
Speed, precision, acuity
The letter J
The initial of Jaguar
The letter G
From 骨 (gǔ) — “bone” in oracle bone script

The Jaguar Sign team — 120+ staff at the Chengdu factory

BETTER SIGN FOR THE WORLD.

120+ staff · Chengdu

02Clients

Signage we've built has gone up for these brands — directly, and through the resellers and sign shops we supply.

03Timeline

1998
The first storefront sign shop opens in Chengdu — one sign at a time, for local businesses.
2018
Bank of America selects Jaguar Sign for branch signage; UL certification is granted for outdoor electric signs.
2019–2023
Public-infrastructure and hospitality work across the region, including signage for the FISU World University Games in Chengdu.
2024
Completes a 37-location rollout for an international quick-service restaurant chain.
2025
Recertified to ISO 9001, ISO 14001 and ISO 45001, serving 120+ countries with 120+ staff on site.

04Certifications & Credentials

Facility & process

How the factory is run

ISO 9001Quality management system, audited annually by an IAF/CNAS-accredited body.
ISO 14001Environmental management system — for buyers with supply-chain ESG requirements.
ISO 45001Occupational health and safety system, for social-compliance audits.

Product & market access

Where the signs can be sold

ULListed to UL 48 and CSA C22.2 No. 207 — accepted for US and Canadian sign permits.
CELow Voltage and EMC directives — legal to place on the market across the EEA.
RoHSDirective 2011/65/EU — clears EU restrictions on hazardous substances.